Sony LIV celebrates Diwali with a film-'Chhoti Khushi'

Making yet another impactful statement as the premium destination for fresh, unique and original content in the world of digital entertainment, Sony LIV, Multi Screen Media’s (MSM) premium digital video entertainment brand has rolled out a digital film to support its social media campaign “#LIVThis Diwali” in the lead up to Diwali. The film entitled ‘Chhoti Khushi’ features famous digital faces Naveen Kasturia, Suneel Sinha and Ashish Verma. The film’s social media campaign invites participants and viewers to send Diwali Wishes to their family and friends.

The poignant story explores the complex relationship that Indian siblings share with each other, and how Diwali can become the raison d’etre for bringing together those, whom circumstances and situations often pull apart.

The film will be aired exclusively on Sony LIV’s web, app and YouTube platforms from November 4.

‘Chhoti Khushi’ is about two brothers, Gaurav and Sharad, who have stopped talking to each other following an argument. However, as the momentous occasion of Diwali approaches, the brothers reminisce about each other and realise how petty their fight was. Meant especially for the millennial audience which knows how tough it is to maintain the delicate balance between education, work and commitment to friends and family over ever-increasing distances, the story takes viewers through a moving and eventful journey that finally results in the brothers being reunited on Diwali.

Building upon the phenomenal success of India’s first-ever original digital show #LoveBytes, Sony LIV’s latest offering encapsulates perfectly the spirit of brotherhood and family bonding .With ‘Chhoti Khushi’, Sony LIV wishes to invite everyone to introspect about what truly matters in life and then dwell upon strengthening relationships by focusing on the smallest slice of happiness. With over 20 million app downloads so far, Sony LIV is amongst the first to provide original exclusive premium digital content to its users.

Uday Sodhi, EVP and Head -Digital Business said, “With #LoveBytes and Tanlines, we have established our pioneering status in the industry as the first digital video-on-demand (VOD) platform to introduce a show exclusively for online viewers.  With the launch of ‘Chhoti Khushi’, we are looking to providing our digital viewers with a heart-touching story that is bound to take their web content entertainment experience to a new level. ‘Chhoti Khushi’, we have captured the essence of a complex sibling relationship and provide another outstanding piece of digital entertainment content that our viewers can relate to and access, anytime, anywhere.