Sony LIV creates a musical number for Indian Idol Junior 2

 Continuing its streak of industry firsts, Multi Screen Media (MSM)’s premium digital video entertainment brand, Sony LIV has now created and produced a symphonic musical number for Indian Idol Junior 2.

The song, titled ‘Choona Hai Hume Aasman’ has been sung by the extremely talented and young contestants of the highly popular musical reality show.

With this exclusive initiative, Sony LIV becomes the first-ever digital video on demand (VOD) platform to create and produce an entire musical composition, taking the concept of “digital first” to new and unprecedented heights and marks its foray into bringing & supporting fresh and undiscovered music talent into the mainstream platform.  

 Speaking on this initiative, Uday Sodhi, EVP and Business Head -Digital Entertainment Business said, “We are thrilled at maintaining our position of being pioneers in the industry.

With this beautiful melody, Sony LIV becomes the first digital OTT platform to foray into original production. Our endeavor is to cultivate a deep connection with our viewers by constantly innovating and providing them entertainment through a variety of media and formats and going forward we will look at many more such initiatives and continue to invest into fresh talent and make them popular on the Digital platform supported by our mainline partners.”

He further added, “The song dovetails perfectly with the spirit of Indian Idol Junior. “Choona Hai Hume Aasman” underlines the ambition and excellence that a show such as this propels the young participants to strive towards.”       

Sony LIV is also the exclusive voting platform for Indian Idol Junior Season 2, besides hosting its digital telecast to give viewers their fill of exquisite musical experiences. The VOD service has been consistently bringing marquee shows from Sony’s stable to its viewers on devices that they can access anywhere, anytime, including exclusive digital premieres of hit national and international entertainment properties.

With this new musical initiative, Sony LIV has taken a step ahead in cementing its position as the ultimate digital video entertainment platform in India and also as the hub for talent discovery.

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