Sony LIV launches original soundtrack and music video for its hit web show #LoveBytes

Continuing its streak of innovation, Sony LIV, Multi Screen Media’s (MSM) premium digital video entertainment brand today launched an original soundtrack (OST) with a music video for its hit original content web show, #LoveBytes. This is the first time ever that an original sound track has been rolled out exclusively for a digital web series. The lilting composition sung by Arnab Dutta and Sarodee Borah is titled Yunhi Besabab. It has been composed and directed by Biplab Dutta while Raghavendra Verma & S. Shankar have penned the romantic lyrics.

#LoveBytes is India’s first-ever original show exclusively for the online platform. The show is centred on an urban Indian romance and is extremely relatable for Sony LIV’s young and cosmopolitan audience. With the launch of the new OST and the music video, the digital destination enhances the connection that viewers feel with the show and its protagonists. Directed by Vishal Mull, #LoveBytes stars well-known faces, Kushal Punjabi and Sukhmani Sadana. Each episode of the show plays out the trials and tribulations of the leading characters Ananya’s and Abhishek’s romantic relationship.

Comments:

Uday Sodhi, EVP and Head -Digital Business:
“#LoveBytes, with over 3 million views till date and still counting has been a phenomenal success since the day of its launch, primarily due to its ability to sketch the real life and times of a couple caught in the web of urban conditioning. Buoyed by its immense popularity, we decided to create an original soundtrack and music video for the show that viewers could instantly relate with.”

“Music has always been integral to the expression of love for Indians. We believe that the original sound track of #LoveBytes will enhance the overall recall value and impact for the viewers. The lyrics, music and video of the original sound track have been created to engage fans in a deeper way and garner larger mindshare with the young audience of Sony LIV.”