Sony LIV onboards ACKO as Co-presenting sponsor for Shark Tank S2

Launched in 2021, Shark Tank anchored its position in the Indian market, receiving a phenomenal response from brands and advertisers. The show is all set to come-back for its second season on January 2, 2022. In the age of impactful marketing and effective advertising, brands are increasingly looking for partnerships that are unique and deliver direct engagement with the audience. One such success story is the partnership between Sony LIV and ACKO.

The show provided aspiring entrepreneurs with fresh opportunities to follow their dreams. Echoing this sentiment, ACKO once again has joined hands with the platform to celebrate the ‘Change Makers’, who are not only raising the bar for entrepreneurship but also driving change through innovative solutions. This will be integrated into the show through a special segment where one stand-out participant will be invited to sign on the "ACKO Change Makers Wall" and engage in a conversation with the host about how their business will change the landscape and solve a particular problem.

This year, representing the ground-breaking start-up ecosystem in the country, are sharks of season 1 - Aman Gupta (Co-Founder and CMO of boAt), Anupam Mittal (Founder and CEO of – People Group), Namita Thapar (Executive Director of Emcure Pharmaceuticals), Vineeta Singh (Co-Founder and CEO of SUGAR Cosmetics), Peyush Bansal (Founder & CEO of, along with new shark - Amit Jain CEO and Co-founder - CarDekho Group,


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