SONY MIX partners with RJ Mantra and Umang Jain to bring MIX Tippani

‘Sony MIX’, India’s leading Hindi Music Channel is all set to launch its new programming initiative ' MIX Tippani’. A short programming format, Tippani will wow audiences with an exciting presentation of information about music. Weaving song anecdotes with life situations ranging from mood connect with songs, finding a music fix on what to do v/s what not to do in relationships, to all about music related gadgets and apps, MIX shall have it all for the youth of India. Presented by the multi-talented and RJ Mantra and vivacious Umang Jain, Tippani promises to delight all music lovers.

 

Scheduled hourly like all short programming formats, this refreshing musical snack is like the arrival of a close set of friends on your own television set who not just look good and know more, but have pizzazz and a style that is captivating and engaging.

 

Commenting on the sets of the shoot, Neeraj Vyas, Executive Vice President & Business Head – Sony MAX & Sony MIX said, “We are delighted to bring this musical nugget to our viewers via our unique original programming. Tippani is going to be everything it promises to be – entertaining, enlightening, fun and knowledgeable at the same time in a very contemporary fashion. We are confident that this initiative will also be well received by our audiences.”