Sony music beefs up Asia, Mid-East ops; Shridhar Subramaniam made President

Sony Music Entertainment (SME) has announced that it is changing its structure in Asia and the Middle East, launching new “hubs” throughout these regions, led by executives who will report to the company’s leadership in New York. 

Perhaps the biggest change associated with this move is the appointment of Shridhar Subramaniam to the newly-created role of President - Strategy and Market Development, Asia and Middle East. 

Subramaniam will partner with each Sony Music company throughout these markets to execute strategic acquisitions, joint ventures, investments and partnerships. He will also strengthen strategic relationships with other Sony operating companies and engage in all aspects of SME’s digital and partner development for SME Asia and Middle East. 

Subramaniam had joined Sony Music India since its inception in 1996 and has been instrumental in driving the Company to achieve market leader status in India. He has held a variety of additional roles at Sony, including being the MD of Sony Music Thailand, working with Sony Pictures in local language film production and was made President of India and the Middle East in 2010. Under his leadership, Sony Music has grown to be a major player in International Music, Hindi Soundtracks and Regional language music. He has also developed a strong roster of Pop artists and acquired prestigious catalogues. 

Based in New York in his new role, Subramaniam will continue to oversee Sony Music Entertainment India and the Middle East, adding responsibility for strategy and market development for the Asia region.

 

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