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Sony Music Kids rekindles the Magic of Storytelling with Chakmak Magazine

Sony Music Kids, a pioneer in creating and curating high quality
kids and family-oriented digital content, have associated with Eklavya Foundation, to bring
67 Chakmak Kathayein, for the first-time, in the form of audio stories and podcasts.
Providing a modern twist to these classic tales of information and entertainment, the
association delivers this original content to 240 audio streaming platforms worldwide.
Catering to the demands of a whole new generation of children and adults alike, that prefer
consuming content on Digital mediums, Sony Music Kids will release the first 8 Chakmak
Kathayein on 19th March 2021, as ‘Exam Break’ stories.
In a bid to give kids the perfect break from their hectic study schedules, the first volume of
Chakmak Kathayein will include eight engrossing stories titled Bhaat ki Khushbu Aaj Bhi Yaad
Hai, Kala Chaand, Kala Pathar, Pass Tha; Fail Bataya, Raju Ram Sa, Tan Tan Tan, Langda
Gudda and Khazane Ki Khoj respectively.
Sony Music Kids have always been focussed on delivering premium and original content that
caters exclusively to Kids & Families, in the field of music, entertainment and learning.
Chakmak Kathayein will bring stories that are relevant, poignant, and engaging to kids of all
ages and also evoke a feeling of nostalgia for their families who have grown up listening and
reading stories that are fun, and nuggets of lessons for life. These stories include a beautiful
tale of a child fascinated by his new teacher who has come from the city, incidents of
childhood mischief, fascination and a never-ending urge to explore new things, and tummy
knots that bring alive the fears of failing exams in school that hit you just as hard as an adult
as it did when you were a kid.
Speaking on the association, Anjana Devraj, Head - Sony Music Kids, said, “Media
consumption has grown exponentially, and the pandemic has seen devices land up in
everybody’s hands, including kids from rather small ages. We at Sony Music Kids understand
that one doesn’t always need a screen to pique your imagination creatively. In fact, listening
to music, podcasts and audio stories encourages kids to use their mind’s eye, thus helping in
increasing memory and retention skills, improving attention and concentration skills and
basically stimulating their imagination. By bringing Chakmak Kathayein and family friendly
content in audio formats, we hope to maximise the learning potential of children, reduce
screen time, and create options of quality time learning and entertainment. Chakmak has
been a name that has carved out an ever-lasting legacy in their space and we’re glad to
associate with them and have their interesting stories being narrated and made available
world-over in a digital format.”

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