Sony Music launches its global artist royalty portal in India
Sony Music has launched its global artist royalty portal – Artist Portal – in India. A first in the music industry, the platform will provide artists easy and timely access to sales and royalty statements online.
Along with detailed insights on worldwide music streams, downloads, video views, charts position and more, Sony Music artist and partners are presented with earnings from across all leading audio and video platforms. In addition, Artist Portal also gives social media analytics to understand consumer interaction and feedback on the song.
Shridhar Subramaniam, President India & Middle East, commented, “Artist 360 is a unique platform that gives artists access to revenue and consumer insights information on their songs. Sony Music is committed to transparency and giving our artists all the necessary tools to help further their careers.”
Mukesh Bhatt added here, “This is a fantastic way of giving producers and artists an immediate access to what they are earning. I didn’t think this would ever happen in India, and I am happy that Sony Music is setting new benchmarks with this portal.”
“This is phenomenal and the transparency is much needed. The tool is simple yet intuitive and is very effective. Kudos to Sony Music for starting this trend,” said Apoorva Mehta, CEO, Dharma Productions.
Artist Portal is currently live in 27 countries with over 250 artists and managers. The platform also gives a break-up of digital, physical, synch licensing and other revenues. One can further procure sales and revenues by geography and a further drill down to analyse each sale with streaming activity and royalties.
By giving artists access to a platform like Artist Portal, Sony Music India seeks to redefine artist management by creating a music universe that is transparent and healthy.