Sony onboards CarDekho as ‘Co-powered by Sponsor’ for Shark Tank India 2

Launched in 2021, Shark Tank, a globally renowned business reality format show anchored its position in the Indian market. Instilling enthusiasm amongst the audience, the show created a strong and distinctive perception of entrepreneurship making a significant impact on Indian culture. Further firing up the booming start-up ecosystem, Sony Entertainment Television and Sony LIV brings in the second season of Shark Tank India which promises to be challenging and engaging with their new mantra, "Ab pura India, business ki sahi value samjhega!".

Having received a phenomenal responses from advertisers in season one; Shark Tank India has become a big canvas for brands to engage and collaborate. And, this season, Sony Entertainment Television associates with CarDekho Group as the Co-Powered by Sponsor.

Shark Tank India as a show recognizes the zeal of entrepreneurship amongst people and offers them a platform to pitch to the industry tycoons. Every pitcher comes with a dream to get support in their business venture. Echoing this sentiment further, CarDekho Group, a brand that is trusted to understand people's needs and desires, also understands how important it is for the pitchers to take this leap for investment and guidance on Shark Tank India. Thus as a token of appreciation of the same, through this collaboration, the brand will gratify some extraordinary pitchers with a Gold Coin which symbolizes their 'golden journey' and wishes them the best for their future.

This year, representing the ground-breaking start-up ecosystem in the country, are sharks of season 1 - Aman Gupta (Co-Founder and CMO of boAt), Anupam Mittal (Founder and CEO of Shaadi.com – People Group), Namita Thapar (Executive Director of Emcure Pharmaceuticals), Vineeta Singh (Co-Founder and CEO of SUGAR Cosmetics), Peyush Bansal (Founder & CEO of Lenskart.com), along with new shark - Amit Jain CEO and Co-founder - CarDekho Group, InsuranceDekho.com.

Shark Tank India 2 airs every Mon-Fri at 10 pm on Sony Entertainment Television and is streaming now on Sony LIV!