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Sony picks Vivek Bahl as Chief Creative Director

Sony Entertainment Television's (SET) has appointed Vivek Bahl as its Chief Creative Director. In this role, Vivek will be responsible for the overall programming of the Channel. Vivek is an industry veteran with over 25 years of experience in the entertainment industry.
Vivek will be reporting to Sneha Rajani, Senior Executive Vice President & Business Head - Channel SET.  
Vivek's previous assignments were with:
  • Turner International where he was the Chief Content Officer, overlooking the content strategy and development for Turner’s entertainment brands in India. These included Imagine TV, Cartoon Network, Pogo and Warner Brothers.
  • Star Network where he did various roles as Executive Creative Director for the network and previously, Senior Creative Director- Fiction, Star Plus and Star One
  • Zee TV as Creative Director 
Announcing Bahl's appointment COO MSM, N P Singh said, "Vivek’s entertainment experience and a cross-functional strategic perspective will enhance the growth of SET. On behalf of Sony Entertainment Network we look forward to a long and fruitful working association with him.”
Senior Executive VP & Business Head SET, Sneha Rajani added, “We are delighted to have Vivek Bahl on board. Vivek has great experience and knowledge of content across genres. I wish him all the success and good luck for his new assignment.”
Speaking on his appointment, Vivek Bahl said, "I'm delighted to join SET & hope to provide valuable programming inputs in all genres of shows. This is an exciting & challenging role & I'm honored that trust has been reposed in my abilities."

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