Sony Pictures Networks launches Sony Kal in the US
Sony Pictures Networks India (SPN), in association with Sony Pictures Television (SPT), has launched Sony KAL Hindi, its first free, ad-supported streaming television (FAST) channel in the US. SPN's new general entertainment destination featuring celebrated and award-winning drama and comedy television series direct from India, is now available on SLING TV, LG Channels and Plex, and will be available on additional platforms and services in early 2022. Sony KAL Hindi debuts with iconic shows such as Jassi Jaissi Koi Nahin and Bade Achhe Lagte Hai that were mega hits with audiences around the world.
"We're excited to launch Sony KAL, the first South Asian FAST channel in the US. With Sony KAL, anyone in the US can get free access to more of our rich and vibrant premium programming on a smart TV, computer or phone. As our business continues to evolve, this launch follows the successful integration of SonyLIV on SLING and is part of our ongoing commitment to offer the best family oriented South Asian content in high quality to viewers across multiple platforms and devices," said Jaideep Janakiram, SVP, International Business- Head of the Americas.
Sony KAL will be available on SLING Free and as an addition to SLING International language packages at no extra cost on January 26.
"SLING and Sony have a long history of partnering to deliver compelling South Asian content to consumers in the US," said Liz Riemersma, VP of International, SLING TV - International. "The launch of Sony KAL on SLING is another milestone in that partnership. We're excited to provide this engaging new channel as a valuable addition for all SLING Desi customers."
This launch comes on the heels of SPT's successful rollout of Sony Canal, its portfolio of Spanish-language FAST channels for the US Hispanic audience.