Sony PIX growing as NO.1 premium channel in primetime!
Riding high on its consistent performance, Hollywood movie channel Sony PIX has managed to be on the top position in the genre for three consecutive months.
Experts also say that following PIX Premiere Nights of ‘The Amazing Spider-man 2’ in April 2014, the channel has collected more viewership than it was expected to garner.
In the period from March 2014 to May 2014 the channel stood as the No.1 English movie channel in prime time slot and wants to continue this journey! According to TAM, from the Week 10-2014-Week 22-2014, Sony PIX has grown from 15 – 20% amongst the rest of the channels. Its competitions channels- Star Movies is at 18%, HBO at 17%, WB at 15%, Movies Now at 15% and others at 15%.