Sony PIX retains the #1 position in the English Movie Category
Sony PIX, the premium English movie channel has continued to amaze the audiences with its unparalleled movie line-up and engaging initiatives. The channel has maintained its leadership in the category in the first quarter of the current fiscal. The channel’s viewership share has grown from 27% in FY 22 to 31% in FY 23 thus far. Moreover, it has the distinction of being the only channel in the category to have shown viewership growth over the last fiscal. (Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 14-26’2022, Average Weekly AMAs, SD)
With the brand promise of ‘Stay Amazed’, Sony PIX is home to Hollywood’s biggest franchises. Some of the thrilling additions that steered the performance numbers have been Shazam, Venom, Spider-Man: Homecoming, Jumanji: Welcome To The Jungle, Kong Skull Island, and Wonder Woman. In fact, 12 of the top 20 movies in the category during the last quarter were aired on Sony PIX. The channel has been a frontrunner in the primetime slot of 07:00 PM – 12:00 AM.
To drive viewer engagement and build a strong recall, the brand has been innovating its IPs each year, making them more interesting. Among all the properties, some of the most successful ones have been PIX Arena Bingo Nights - the perfect Bingo for movie buffs, PIX Premiere League - an action-packed line-up, Mind It showcasing English movie titles in regional languages, and Hollywood’s Finest - telecasting critically acclaimed award-winning Hollywood titles. To amp up the offerings, the channel is launching two new properties - Always Trending and Action @11. Always trending will showcase the best performing titles on the channel and Action @11 will soar the adrenaline rush of viewers through power-packed movies.
Tushar Shah, 'Chief Marketing Officer & Business Head – English Cluster & Sony AATH, Sony Pictures Networks'.
“Being no. 1 is a matter of immense pride for us and we are grateful for the continued love and support of our viewers. I would also like to take this opportunity to thank all our stakeholders for supporting us in our fulfilling journey. Being the most viewed channel in the category is a testimony to our commitment to providing only the best Hollywood experience to our audiences, and we are committed to sustaining this momentum.”
About Sony PIX:
Sony PIX is India’s leading Hollywood movie channel showcasing Premieres and Blockbuster films to keep the viewers amazed. It belongs to Sony Pictures Networks India (SPN) - a leading television network that comprises channels like Sony Entertainment Television, MAX, SAB, and many more. Sony PIX has exclusive rights in India to premiere all Hollywood movies released worldwide by NBC Universal. It also has a tie-up with another leading studio Warner Bros. With the brand promise ‘Stay Amazed’, Sony PIX is home to some of Hollywood’s biggest franchises like Fast & Furious, Jurassic World, and The Mummy, and The DC Universe to name a few.
Follow Sony PIX on www.facebook.com/sonypix; twitter.com/SonyPIX;
www.instagram.com/sonypixindia. For more information, visit www.sonypix.com
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks):
Sony Pictures Networks is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly-owned subsidiary of Sony Group Corporation, Japan.
The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the Hindi movies channel for rural markets; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from its content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; Sony Sports Network – SONY SIX, SONY SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform and Studio NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is available in 167 countries.
The Company is recognised as an employer of choice within and outside the media industry. It is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work®️ Institute, India, ‘Aon Best Employers India’ awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranked amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
The Company is in its 27th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com