Sony's new movie to release online

Hollywood is in experimental mode these days. As per media reports, Sony's animated film "Cloudy With a Chance of Meatballs" will be offered to the viewers through internet-enabled television and Blu-ray players before the movie is released on DVD

This experiment will be done because in the past Hollywood has seen a steep decline in revenues from home entertainment. Hollywood was always reluctant to enter in similar modes due to the fear of upsetting the revenues from DVD sales and most importantly aggravating America's biggest retailer "Wal-Mart'

DVD Sales of Hollywood movies has seen a decline of almost 25% at some studios and therefore finding innovative methods of distributing movies has become the need of the hour