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Sony SAB crowns the winner of the ‘FINDING FUNNY’ initiative

Sony SAB has announced the winners of its unique activation, ‘Finding Funny’, aimed at spreading happiness and discovering hidden talent. Exclusively for media agencies, the initiative gave an opportunity to media professionals to display their talent for making people laugh. Contestants across media agencies in Mumbai, Delhi and Bangalore had sent their videos via WhatsApp with their introduction and a presentation of their talent. The shortlisted agency representatives were invited to the regional finals in Mumbai (August 3), Delhi (August 10) and Bangalore (August 14) and the top finalists from each city competed in the final round.

Hosted and judged by the popular entertainers of AIB, the elimination rounds saw contestants doing various genres of stand-up comedy. The contest saw a different side of media agency professionals, with finalists from Publicis Groupe, Group M, OMD, Interactive Avenues, WM Global and Kantar Analytics Practice competing in the grand finale that was held in Mumbai on Friday, August 24 attended by key clients and senior industry people.

Chetan Muley from OMD Mumbai was crowned the funniest in the grand finale, with Rahil Hafeez from Interactive Avenues and Rohith Sundaram from WM Global, marking their titles as first and second runners-up. The top three were awarded E-retail vouchers with the winner bagging vouchers worth Rs. 50,000/-

Comments:

Vaishali Sharma: Head Marketing, SAB, PAL and Hindi Movies

“The response for this initiative has been absolutely heartening across all cities. Finding Funny, was an on-ground extension of Sony SAB’s brand promise of happiness. We truly believe in constantly innovating and striving to offer the best in entertainment through unique and pioneering means. Finding Funny is our attempt at engaging with our media partners thus going beyond the conventional route and expanding its scope of partnerships.

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