Sony SAB presents 'Vanshaj': A compelling family drama

Sony SAB, a channel that continues to make a mark as the destination for meaningful, good quality content and known for bringing stories that resonate with viewers partners with Siddharth Kumar Tewary’s - Swastik Productions one of India’s premier media house recognized for their impactful & differentiated storytelling,  is set to premiere Vanshaj a family drama that spotlights the issue of inheritance by male members of a business family versus the role of capability in deciding the heir.

The story unfolds as the female lead character Yuvika (played by Anjali Tatrari) challenges the age-old norms of succession and stakes a claim based on capability to helm the Mahajan family’s legacy business. Premiering on 12th June, at 10 pm the show promises to make the viewers reflect on the patriarchal approach of the Mahajan family and their interpersonal dynamics as well as the fierce and political business dynamics.

Bhanupratap (played by Puneet Issar), the head and patriarch of the Mahajan family, adheres to the traditional succession plan by selecting the apparent male heir to assume control of the family enterprise. However, the entry of Yuvika, their estranged family member and an equal contender for leading the family business, adds an entirely new dimension to the narrative. Yuvika's arrival prompts thought-provoking questions as she challenges established gender and societal norms, daring to ask why she cannot be the face of the illustrious Mahajan empire.

Helmed by Swastik Productions and their formidable team and an impressive ensemble cast, including noted actors such as Gurdeep Punjj, Mahir Pandhi, Akshay Anand,Kavita Kapoor, among others, 'Vanshaj' guarantees to capture the audience's imagination with its gripping narrative and unexpected plot twists, ensuring viewers remain engaged and on the edge of their seats throughout this differentiated family drama.

Neeraj Vyas, Business Head, SET, Sony SAB, PAL and Sony MAX Movie Cluster said, "As Sony SAB continues its journey as a differentiated entertainment channel, our focus is on creating narratives that reflect on the society and leave a profound impression on the audience, forging a strong bond between our shows and viewers. Being the home for ‘good content’, we are focusing on content that is thought provoking while being entertaining. Many stories celebrate successful women, but 'Vanshaj' goes beyond that to explore the struggles and challenges they face behind their accomplishments. We hope that by watching shows like 'Vanshaj,' the audience can see the powerful impact we have by sharing stories like these."