Sony SAB & Twitter to showcase funny stories in new mini series - Khidki

Sony SAB has entered into a partnership with Twitter India to create mini-TV series of content generated on Twitter. This online campaign will see equal and mutual involvement from both Twitter and Sony SAB.

As part of the campaign, through #TweetAFunnyStory, Sony SAB TV will be inviting real life stories for its new show – ‘Khidki’. Users can tweet their funny stories in 140 characters on Twitter and Sony SAB, along with the producers of the show JD Majethia and Umesh Shukla, will shortlist the entries.

A live Q&A with Majethia and Shukla through Periscope will also take place for the users to clear any doubts, learn more about storytelling, etc.

Sony SAB plans to soon launch televised show called ‘Khidki’. In collaboration with Majethia and Shukla, Sony SAB has called in for entries, that is, stories from the common man. The entries should encompass unique yet funny stories that one has experienced in their lives, something that holds a special place in their memories and brings out the laughs. The shortlisted stories will then be presented to the world in the form of an episodic series on the channel.

Commenting on the initiative, Anooj Kapoor, Senior EVP & Business Head, SAB TV, said, “Sourcing user generated content from a powerful social medium like Twitter, and presenting it to a larger universe on SAB platform, is an experiment which I am confident will pave newer ways for content development in Indian television.”

Viral Jani, Head of TV Partnerships, Twitter India, added here, “India continues to witness a social TV movement in India today... With this unique initiative by SAB, for the first time ever one’s Tweet can create and shape their own TV series on a leading broadcast channel – a first of its kind move seen in the country.”