Sony SAB VP and Marketing Head Chandramohan Mehra Quits

Chandramohan Mehra, Sr VP and Head Marketing at Sony SAB, family comedy channel of Sony Pictures Networks (SPN) has put down his papers to join as CMO at a financial conglomerate.

During his stint at SPN, spanning over three years, Chandramohan spearheaded the development of brand, show launches, consumer engagement and digital initiatives of the channel. He led several initiatives and brand campaigns including Digital Divides - SAB Unites, consumer engagement initiatives - 'Fun-with-Family' and many other digital campaigns which won numerous marketing awards and created distinctiveness for the brand.

Prior to joining SPN, Mehra was Country Head – Emerging Business at SBI Life, JV of BNP Paribas, a leading life insurer where he set up the online business vertical. He also led Brand, Marketing, Cross Sell vertical, PR, Analytics at SBI Life. Before SBI Life, Mehra worked at Kotak Mahindra and FCB Ulka.

Currently he is under is notice period at SPN. However, he could not be reached out for comments.

Mehra is MBA from INSEAD, France and alum of BITS Pilani.