Sony signs MS Dhoni as Brand Ambassador; Eyes 40% market share of Flat Panel TV
Elaborating on Sony India's plans, Masaru Tamagawa, Managing Director, Sony India said, "Sony has chosen cricket to promote High Definition as it is the most popular sport in India and makes for a perfect platform to bring HD closer to our consumers. With our wide range of Full HD BRAVIA TVs, consumer can enjoy a very captivating World Cup viewing experience, right in the comfort of their home." He further added, "We have chosen Mr. Dhoni as the face of Sony Full HD TV as we feel he will create the perfect synergy with our target audience during this exciting cricket season."
Dhoni will be promoting Sony's high decibel "The Incredible Game in Sony High Definition' campaign during World Cup. This multi-media campaign will include more than 3000 TVC spots across 19 leading channels, print campaign across 36 top media and a very impactful outdoor campaign with more than 100 billboards across the country. Apart from extensive web promotion, a dynamic shop-front will also be an integral part of Sony's communication campaign. As a special consumer connect initiative, Sony has announced lucky draw promotion-100 lucky families will get a chance to meet Mr. Dhoni.
Speaking about the association with Sony India, Dhoni, said, "I am pleased to be associated with a futuristic brand like Sony. Cricket in HD will be the most incredible experience this season and through Sony, I would like to recommend this experience to our Indian audience. Sony, a cult brand has always offered excellent products and path-breaking technology to its consumers. It is now taking the HD phenomenon forward and I am proud to be a part of this initiative".
Sony India has also associated itself with Airtel through a consumer promotion. Sony India would offer free Airtel HD DTH connection on purchase of BRAVIA Full HD TVs. This offer will be valid from Feb 1 ' Apr 15, 11.
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