Sony Six launches first ever Local NBA Wrap Up Show

‎For the first time in India, SONY SIX, India’s premier sports and entertainment channel, launched a locally produced weekly NBA news bulletin titled ‘NBA Weekly’.  The show, hosted by Manish Anand, is a first of its kind, engaging sports content produced exclusively for the audiences in India. Premiered on Sunday, February 8 ahead of NBA All-Star 2015, the show will be telecast at 11:30am every Sunday till the NBA season ends.

Conceived and produced by SONY SIX, NBA Weekly will provide viewers with a complete panorama on the sport, offering fans a unique perspective on the game by highlighting the best headlines of the week gone by as well as an insight into the upcoming action for the week ahead.

The show will present its own local spin off with in-depth reporting of the latest news on the NBA’s biggest stars and most exciting teams, to enthral Indian sports fans. The weekly show will be hosted by Indian anchor and artist Manish Anand and will provide fans an all access look into the best of on-court action, game highlights, top plays, moments of the week, player & team profiling amongst many other exciting stories.

On the show’s launch, Mr. Prasana Krishnan, EVP and Business Head, Sony SIX said, ‘‘The show’s format has been specially produced to connect with Indian audiences by offering comprehensive analyses on all the scheduled games during the NBA season. Through the years, we have seen a phenomenal rise in the viewership for NBA and that has propelled us towards making major investments in the continued development of the game both on-ground and on-air in the country.”

Sony SIX is the exclusive television partner of the NBA in India.  SIX broadcasts 14 games per week during the NBA season as part of its ‘NBA Mornings on SIX’ live package.  SIX will broadcast over 300 live regular season games in India, as well as The NBA Playoffs, NBA Finals and the NBA All-Star.  This, along with NBA Weekly, should vouch for SONY SIX’s most comprehensive programming line-up for the league in the country.

Entertainment
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment