Sony SIX leads in digital innovation with the launch of their first ever comic strip for TNA Wrestling
Sony SIX (a part of Sony Pictures Networks India, SPN) is taking innovation to a whole new level by launching their first ever digital comic strip for one of its wrestling properties, Total Non-Stop Action (TNA). The inaugural comic strip will feature on the digital platforms (Twitter and Facebook) of Sony SIX. The initiative will see some of the biggest names in wrestling who are associated with TNA, feature in these comic strips. Some of the key characters include Jeff Hardy, Matt Hardy, EC III, Gail Kim, Bram, Lashley, Moose and President Dixie Carter. Diamond Comics, one of the largest publishing houses in India, has been roped in to make curate some real life images of the wrestlers. The digital initiative aims to reach out to the target audience through unique content on social media.
The TNA comic strips are inspired by superhero comics which are larger-than-life and promise to generate a lot excitement for the viewers. They comic strips will serve as a preview to the TNA Impact show for the coming week and the rivalry portrayed between the wrestlers will then continue onscreen for some explosive action.
The inaugural comic strip features a vocal altercation between EC III and Miracle, as they threaten to take down the other one down at the TNA Heavyweight Championship. The comic strip will be a teaser to EC III and Miracle’s face off in the Bound for Glory playoffs, thus increasing the excitement levels for the upcoming episode.
The channel has taken the digital route in order to reach out to teenagers and the youth, who are more equipped with the medium. The strips promise to capture the imagination of a young audience who will be in for a visual treat in this distinctive form of storytelling for wrestling entertainment fans in India.
Mr. Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Networks:
“At SPN, we are looking at innovative ways to reach out to our consumers and keep them engaged at all times. Through the digital comic strip we aim to build and sustain that interest and excitement for TNA.”
“Wrestling has been an integral part of the Indian sporting culture for many years and now, is now growing rapidly in the fight sport category on a global scale. Today’s youth is in awe of the whole ‘superhero culture’ and hence we have used this digital initiative as a medium to reach out to our target audience.”
TNA boasts of some of the biggest international wrestlers, and has also roped in India’s very own Mahabali Shera into their roster. TNA Impact Wrestling telecasts every week on Tuesday, at 1700 - 1830 hours on Sony SIX & SIX HD. The digital comic strip will be released a week prior on the social media pages of Sony SIX and Sony SIX HD.