SONY SIX to reach 36.7mn viewers across C&S, DTH

Multi Screen Media announces their move onto India’s four largest DTH platform services being TATA SKY, Airtel, Videocon and Dish TV. Sony recently launched its sports entertainment channel ‘SIX’, which went on air on 7th April, 2012, and since then has garnered a phenomenal response from audiences nationwide in a very short span of time.

Sony SIX already available on Videocon and Dish TV digital platforms further expands its horizons; now announces the launch of the channel on two of India’s most reputed DTH platforms in the nation, Tata Sky and Airtel.

Commenting on the launch of the channel across the DTH platforms, N P Singh, COO Multi Screen Media, said: “We are happy to announce that in addition to Dish TV and Videocon, SIX is now also available on TATA SKY and Airtel. DTH platforms have achieved a strong distribution reach and with this development, we will be able to further strengthen our distribution in India.”

With sports properties like IPL, UFC and NBA, SONY SIX looks to dominate the sports broadcasters market with its arsenal of next generation, action packed and world renowned sporting properties.

Commenting on this development, Rajesh Kaul, President One Alliance said “The One Alliance always strives to create a strong product offering of diverse television content. The sports genre has always been a strong growth driver and with SIX now available on an array of DTH platforms, viewers can enjoy their favorite sports with enhanced visual and sound quality”

SONY SIX will showcase exciting sports action in Standard and High Definition from its stellar line-up of premier international sporting events including cricket, football, mixed martial arts and basketball among others. Action starts right away on SIX with the live & exclusive broadcast of the 2012-2013 play-off season of the NBA. The highly anticipated IPL season 6 will also now be showcased on the channel. Indian audiences will also be enthralled with live and exclusive fights from the UFC octagon every month, thereby bringing in the live action to your living rooms.