Sony Sports unveils Live wraparound studio show, Sports Extraaa
Sony Sports channels, the official destination for the Olympic Games Tokyo 2020, announces their Live wraparound studio show SPORTS EXTRAAA and the eminent line-up of panelists and guests who will engage audiences across India with their expert insights and analysis as well as rally up support for our Indian athletes at the Olympic Games Tokyo 2020. The comprehensive coverage for the global event will be broadcast LIVE in four languages: SONY TEN 2 and SONY SIX channels in English, SONY TEN 3 channels in Hindi and in Tamil & Telugu on the newly launched SONY TEN 4 channels from July 23, 2021, as well as livestreamed on its on-demand OTT platform SonyLIV.
Sony Sports aims to enhance fan engagement and ensure an unparalleled viewing experience for audiences across the nation through their Live wraparound studio show, SPORTS EXTRAAA. The panel sharing insights real-time on the LIVE studio show will feature former Olympians and legendary Indian athletes like Vijender Singh, Gagan Narang, Karnam Malleswari, Anjali Bhagwat, Anju Bobby George, Sakshi Malik, Viren Rasquinha, Somdev Devvarman, Trupti Murgunde, Rahul Banerjee, Kripa Shankar and Satish Shivalingam. Also featuring as a marquee expert will be the world-renowned Sprinter and four-time Olympic medalist, Yohan Blake, considered to be the second fastest man after Usain Bolt.
SPORTS EXTRAAA will be hosted by Sony Sports’ multi-sport specialists Arpit Sharma, Ridhima Pathak and Raman Bhanot as well as feature sports journalists Ayaz Memon and Gaurav Kalra. SPORTS EXTRAAA will also invite Parth Jindal, Mustafa Ghouse, Manisha Malhotra, Rushdee Warley and other well-known guests from the sports fraternity to talk about different aspects of high-performance sports like athletic performance management, handling pressure, and share their insights on the performance of athletes in Tokyo.
The sports channels have received a tremendous response from advertisers and sponsors who have come on board to voice their support for the Indian contingent. A cutting-edge advertising innovation will feature “Split-screen ads” that will allow premium sponsors to feature much closer to the numerous Live key sporting action and moments. The sponsors are Coca-Cola India Pvt. Ltd., JSW, MPL, Hero MotoCorp, Amul, Reserve Bank of India, AMFI and other advertisers include Visa, Byju’s, Herbalife Nutrition & Lenovo and more.
Sony Sports also launched “Hum Honge Kamyab,” one of the grandest campaigns in the history of Indian Olympics, that aimed to invoke a sense of national pride and galvanize the nation to rally behind the Indian Contingent & champion the cause of Indian Athletes for #Tokyo2020. Sony Sports has collaborated with the Ministry of Youth Affairs and Sports as well as eminent personalities and joining the brigade are Union Minister for I&B and Youth Affairs & Sports, Shri Anurag Thakur, General Bipin Rawat, Chief of Defence Staff and Chairman Chiefs of Staff Committee and Mr. N.P. Singh, MD & CEO, Sony Pictures Networks India, along with Amitabh Bachchan, Akshay Kumar, Anupam Kher, Sajjan Jindal, Sudha Murty, Nita Ambani, Gautam Adani, Rana Daggubati, Yuvraj Singh, Anjali Bhagwat, Parth Jindal, Boman Irani, Farhan Akhtar, Sonakshi Sinha , Johnny Lever, Ali Fazal, Adille Sumariwala, Arshad Warsi, Pullela Gopichand, Vijender Singh, Anjali Bhagwat, Harsha Bhogle, Sudha Murthy, Shankar Mahadevan, Anurag Basu, and many more to catalyze the Olympic momentum in the nation for the landmark event.
Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India:
“The preparation for Olympic Games Tokyo 2020 is underway for the Indian contingent and Sony Sports is leaving no stone unturned to ensure the country is aware about its athletes. Sony Sports voices the sentiments of the nation to motivate Indian athletes with one of the grandest campaigns in the history of Indian Olympics, ‘Hum Honge Kamyab,’ which has received an overwhelming response. Our studio show, SPORTS EXTRAAA, will feature a stellar line-up of International and Indian Sporting Greats bringing in their expert analysis on all the key sporting action that our Indian Athletes will feature in at Tokyo. Our broadcast will also feature a huge panel of specialized multi-sporting commentators to call the high-performance Olympic Games’ action in Hindi, English, Tamil and Telugu. With the combined effort we are sure that as a nation we will be able to create an atmosphere of enthusiasm that will attract viewers and motivate our athletes to give their best at Tokyo.”
Yohan Blake, Four-time Olympic medalist, and Expert Panelist on SPORTS EXTRAAA on Sony Sports Channels
“I am very excited to associate with Sony Sports as an expert panelist on their live wrap-around studio show, SPORTS EXTRAAA, and take fans closer to the Olympic Games Tokyo 2020. Not only will the viewers in India watch me proudly represent my country at the games but they will also watch me provide insights on the performance of the world’s finest on this grand stage. I am looking forward to adding to my Olympics tally of 2 gold and 2 silver. All eyes are on the strong Indian Athletics contingent of 26 athletes who qualified for the games and we are looking forward to their performance at Tokyo.”
Watch the Live coverage of Olympic Games Tokyo 2020 from July 23, 2021 to August 8, 2021 on SONY TEN 2 and SONY SIX channels in English, SONY TEN 3 channels in Hindi, SONY TEN 4 channels in Tamil & Telugu.