banner image banner image
 

Sony YAY! comes together with Dominos Pizza for a fun-packed pizza party

No matter how you slice it, pizza always makes you happy! To spread this joy with kids across streams and expanses, kid’s entertainment channel, Sony YAY! came together with the country’s most loved pizza retail chain, All New  Dominos Pizza to curate one of the most jovial pizza parties! As an extension to the channel’s birthday celebrations, this initiative was specially designed to bring innumerable smiles and unlimited doses of happiness to the lives of the children at Hope Foundation.

Hosted in Delhi amidst the kids' daily routine, this day dedicated to awesomeness was meant to be a sweet surprise for the children. Having celebrated their first birthday across various mediums since April 18th, continuing the revelry, the channel treated the kids to a host of fun activities, starting with a screening of an episode from KickO and Super Speedo. But what really put up a big smile on their faces, was a special surprise by the channel's beloved character KickO, who joined the children and got them to groove to his signature tunes. All the masti and YAY!ness only doubled the joy of unlimited pizzas, yummified by the pizza chain! The peals of laughter and chirpy cheers of the children could be heard throughout the afternoon, with none of them wanting an end to the YAY time!

COMMENTS

Leena Lele Dutta, Business Head, SPN Kids Genre

As we continue our birthday celebrations, smiles are what we aim to bring to kids through everything we do here at Sony YAY! And what better way to celebrate and bring children together than over a fun pizza party! Through every initiative of ours, we are happy to be able to be the ultimate happiness destination for kids wherever we can.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing