SonyLIV and Arré join hands for a new Web Series
After announcing a distribution alliance, SonyLIV and Arré, have now come together to co-produce a digital series. The lead of the series, Rithvik Dhanjani, is one of the most popular faces on Indian television who is currently anchoring Super Dancer, the No.1 reality show on Sony and was also last seen in I Don’t Watch TV and Arré Ho Ja Re-Gender on Arré.
Set against the backdrop of a big fat Indian wedding, the show is a comedy of errors that promises to be a visual treat and centres around a wild bachelor trip gone horribly wrong.
A wolf pack of three best friends, a groom-to-be and his two quirky friends take off on a bachelor trip just before the wedding. With a bullying bride-to-be back home, some comical misadventures on a foreign sojourn and an unexpected encounter with a beautiful stranger, the protagonist comes to understand the meaning of love and friendship.
The show, produced for Arré and SonyLIV by Rithvik and Srman Jain, also a well known TV actor, will go into production soon and is planned for launch in early 2017.
The show is scheduled to go into production soon, with a digital launch planned on SonyLIV’s and Arré’s web and mobile platforms for early 2017.
Uday Sodhi, EVP and Head – Digital Business, SonyLIV said, “The new-age Indian viewers want engaging and original entertainment solutions which they can relate to and enjoy. We, at SonyLIV, have been developing fresh and youthful content which caters to the evolved entertainment sensibilities of the millennial viewership. Given its theme, we are confident that the show will be hugely popular with our target audiences, as they will be able to relate to the characters and the situations on the show.”
Further adding, Ajay Chacko, Co-Founder & CEO of Arré, said,“At Arré, we believe in bringing a new lens to traditional formats and genres of content, be it commentary on the news or a comedy fiction show. After our distribution alliance, we’re are delighted to partner with SonyLIV – which has already established itself as a leading digital entertainment platform – for original content and look forward to many more such shows together.”
Rithvik Dhanjani, commented, “I am super excited about the show and look forward to working with SonyLIV and Arré again on yet another interesting project. With digital entertainment destinations like these, there is scope to tell stories that have a new-age sensibility and which resonate with the young audiences. The story and the characters in the show are reflective of this mindset and I feel the audiences will be able to relate to it l.”