SonyLIV crafts a short film in association with India First Life Insurance
SonyLIV, the premium OTT platform of Sony Pictures Networks India (SPN) has crafted a new short film for IndiaFirst Life Insurance. The promotional film titled ‘Tera Mera Pyaar Amar’ is a humorous take on life after death and how the protagonist, who is now a ghost, has made sure he protects his family’s future in his absence.
The story is about, Amar, who has his life (as well as death) planned. It is an amusing take on how, if one has prepared for all the certainties of life (and death) then it becomes easier for their loved ones to deal with their death. Through a compelling storyline and relatable characters, the film drives home the insurance company’s core message that life can be full of certainties if we plan, in advance. The main film will be of 11 ½ minutes The film stars Namit Das and Sandeepa Dhar in the lead roles, supported by Kabir
SonyLIV has always been on the forefront in providing scintillating cinematic experiences through its contextual short films for its audience. It aims to redefine every moment by providing original, contemporary and beautiful stories to bring alive the brand ethos of ‘WE LIV TO ENTERTAIN’ with its wide-ranging library of diverse content offerings
Uday Sodhi, EVP and Head-Digital Business, Sony Pictures Networks (SPN), said, "At SonyLIV we strive to tell compelling stories that mirror society’s trends. We are very happy to partner with IndiaFirstLife Insurance and help them take their brand message to the masses. We are humbled that brands believe in us and we will continue to create content which will resonate with the new age digital consumer.”
Rushabh Gandhi, Director- Sales & Marketing, IndiaFirstLife Insurance, said, “The exponential growth of digital media has changed the way our audience consumes content. Earlier the shelf life of short films was limited to tele-films and film festivals but now smartphones and apps have revolutionised our lives, giving us access to a plethora of content on-the-go. Players like SonyLIV, create path-breaking content that helps reach a wider target audience and we are delighted to be associated with this interesting short film – Tera Mera PyarAmar. This association is close to our heart as the storyline is in-line with IndiaFirst Life brand messaging”.
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