Soon-to-be-launched HISTORY channel appoints MPG as its AOR

A + E Networks and TV 18 Joint Venture takes MPG India onboard for media duties for the soon-to-be-launched HISTORY channel in India. HISTORY is the original HISTORY channel from US and the world leader in factual entertainment. The agency will work on the media strategy for the launch of HISTORY channel and sustenance thereof in India.

Ajay Chacko, President - A+E Networks I TV18 JV adds, "The subject history has always been associated with the past in India, but with the all new HISTORY channel, we hope to change people's perception of history. The channel today is contemporary, it's also about action & adventure. It is about people making history every day. We found the MPG approach to be thorough and insightful. Their strategic thinking, drive and passion give us the confidence to believe that MPG India will truly help us make HISTORY in India and we are looking forward to making this genre as popular in India as it is around the world."

Sangeetha Aiyer, General Manager ' Marketing says, "We have extensive and ambitious plans for the launch of HISTORY in India. Being familiar with the agency's work, we completely trust MPG to deliver as per our expectations."

Anita Nayyar, CEO of MPG South Asia, said, "HISTORY's launch in India is a landmark development in itself and we are pleased to have won the marketing teams confidence. The team at MPG that worked on the pitch is personally passionate about History's content and this passion is what helped us clinch the business."

Kunal Jamuar, Executive Director of MPG for West India said, "HISTORY channel has a loyal following in most countries it is present in and we feel fortunate to have been tasked to build a buzz around a channel of such distinction. We have put together some interesting plans, which will be rolled out in the next few months. Our aim is to skyrocket the channel into the minds of Indian audiences."

HISTORY with its superior content which is gripping and racy is a far cry from the stereotypical narrative programs of yesteryear. Research has proven that viewers have started watching factual entertainment channels the world over, even more, because they offer a completely different style of programming, enhanced visual experience especially in an outdoor setting that has never been seen before. This trend is bound to show up in India soon as people are looking beyond soaps, serials & existing reality TV content for entertainment.

MPG was appointed the media agency on record for the account, following a multi-agency pitch.