SOTC bags the StarBrands 2011 Award

SOTC, Kuoni India's outbound travel brand, was felicitated with StarBrands 2011 Award on July 6, 2011 in a gala ceremony organized by Planman Marcom at JW Marriott Hotel, Mumbai. Kashmira Commissariat COO Outbound Division Kuoni India received the award on behalf of SOTC from Anisha Motwani, Director & Chief Marketing Officer, Max New York Life Insurance and Rohit Manchanda, Director, Planman Consulting. SOTC is the only tour operator to be conferred with this honour.

Rajiv Duggal, MD Kuoni India said, "It is indeed an honour to be conferred with the StarBrands Award. We believe in creating memorable and distinct holiday experience for travelers and this award serves as a testimony to the fact that SOTC is a highly trusted and respected brand in the travel industry. The award serves as an inspiration for us to conquer new heights through innovative strategies."

Star Brands is an annual property of Planman Marcom based on research with the consumers to select the strongest brands that created the most impact in the year. The Indian Council for Market Research (ICMR) conducted research across India on four parameters, namely, Product, Innovation, Recall Perception and Impact on Consumers to select the StarBrands. A brand is chosen as a StarBrands by the consumers and is regarded as a symbol of utmost trust and faith of consumers. StarBrands are regarded as influential tool for the Most Impactful Brands in the country.