Soumyaditya Lahiry appointed as Director, Sales - Digital & TV for sports at Viacom18

Soumyaditya Lahiry has been named Director, Digital & TV Sports Sales at Viacom18. He comes to the company after working for 2.4 years at Pen Music. "I'm excited to announce that I've accepted a new role at Viacom18 Media Private Limited as Director, Sales: Digital & TV, Viacom 18 Sports!" On his LinkedIn account, Lahiry made a post. He was the South and East Regional Head of Sales at Pen Music, where he was in charge of ad sales for channels such as BFLIX+ (Hindi Movie) and iLove (Hindi Music). He previously worked at Sony Pictures Networks India as Group Head, Advertising Sales (SPN). He's worked at the Times Network, Star India, and aMap, among other places.