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Sourabh Mishra quits Bates CHI & Partners, turns entrepreneur

From the ever growing list of startups from the ad-world another ad-man Sourabh Mishra, Chief Strategy Officer, Bates CHI & Partners India, has chosen to route his skills the entrepreneurial way and is planning on moving to a WPP-owned agency and give up his planning and strategy role.

At Bates India (now Bates CHI & Partners), he joined in his role in 2012 and had been elevated to the board of directors.
VS Srikanth, CEO, Bates CHI & Partners said to Brand Equity, "Sourabh is moving on. He has been wanting to explore options beyond advertising for a while now, and possibly do something on his own." "We talked about it and mutually agreed that he would leave at the end of the first quarter of 2016, that is, March 31," he added.

He also confirmed the news of his inclination towards a new venture that would cross the boundaries of advertising at his exit, although he refused to share further details. Mishra has had his strategy and planning function on the agency side previously at Saatchi & Saatchi, TBWA, Everest, McCann Erickson, and Ogilvy, as well as the client side with stints at Reliance Capital and BPL Telecom. 

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