SPACES announces the hunt for its Chief Style Officer
SPACES, the premium brand from the house of Welspun India Limited, has launched a new digital campaign to hunt for its Chief Style Officer(CSO). With this campaign, SPACES will be launching India’s first-ever platform to allow aspiring home decor creators and enthusiasts to showcase their skill and provide them with the required thrust to fuel their passion. The brand has roped in renowned industry stalwarts Krsnaa Mehta, Founder, India Circus, Ronitaa Italia, Editor-in-chief of GoodHomes magazine and Payal Singhal, leading designer– to form the jury. The panel of judges will assess and finalize the winning candidate for the brand’s Chief Style Officer.
SPACES is one of the prominent home textiles brands that weaves contemporary and traditional designs in bed, bath and coordinates.To identify SPACES Chief Style Officer, the brand has introduced a multi-pronged digital campaign to reach out to the thriving community of budding interior designers and décor enthusiasts. Through various thoughtfully curated engagement programs and contests, each participant will get to showcase their distinct abilities and expertise to create content to highlight new décor trends and aesthetics.
The campaign will kickstart by inviting the aspiring talents to send in their entries by styling their home and then share the content via Instagram direct message. Out of all entries, 25 participants will be shortlisted. The chosen ones will then get to interact with and learn from the esteemed panel of judges as well as get a pick of their favourite SPACES products to complete their final home styling assignment. Based on the score from public votes, social engagement and the judges’ score, top three performers will be selected. The first runner up will get a cash prize worth INR 1 Lakh, the second runner up will get a cash prize worth INR 50,000 and the winner with the highest score will be appointed as the SPACES Chief Style Officer and will be awarded a cash prize worth INR 2 Lakhs and will also get an opportunity to style GoodHomes magazine’s cover page.
Speaking about this contest Nemisha Ghia, CEO, Domestic Business, Welspun India Limited said, “SPACES has always championed the cause of thoughtful living with its innovative and design-forward solutions that make a home, home. With the launch of this unique campaign, we are excited to commence our search for a Chief Style Officer from amongst the upcoming, versatile and creative interior décor enthusiasts and provide them with an opportunity to actualize their potential whilst furthering the brand’s objective and role in a consumer’s life.”