SPAG partners Reckitt to spearhead transformative communications

Award-winning PR agency SPAG, a FINN Partners company, announced strategic partnership with Reckitt to champion impact-driven communications for a healthier world. The campaign aims to elevate Reckitt’s thought leadership voice, and commitment to improving hygiene and sustainability in the ASEAN region through a series of activities including stakeholder engagement, opinion leader building, content and design development, and social media and media strategy. This collaboration marks a pivotal step forward for both organizations in shaping a more sustainable and transparent communications landscape amidst a changing world.

“As an organization that is home to the world’s best loved and trusted hygiene, health and nutrition brands, our priority has always been to protect the world and the people we love. Our decision to work with SPAG stems from their acute understanding of consumers’ needs and motivations, and Reckitt’s core vision”, said Sumeet Vohra, President, SE Asia, Japan. “We are confident of our partnership together and believe that this will be a defining step for us to create impact in the ASEAN region.”

In recent times, global warming and its consequences including temperature anomalies and the spread of infectious diseases (Covid-19 and Monkey Pox) highlight the urgency to strengthen the resilience of global health. In Asia’s developing areas, these changes add pressure to weak health infrastructures and manpower constraints. With this, consumers are increasingly looking for solutions-oriented organizations and causes that value sustainability to protect the future of our world. Creating transparent communications as such will be paramount for brands, and SPAG stands at the forefront of this shift.

“At SPAG, we believe in the power of driving meaningful conversations. Our positioning in Asia’s communications landscape and our expertise in the healthcare and innovation sectors demonstrate the depth of understanding we have of what consumers and brands are looking for today. That is, transparency, safety, and reassurance in the new world order”, said Aman Gupta, Managing Partner, and FINN Health Practice Asia Lead. “Aligned with Reckitt’s mission to build a cleaner and healthier world, we believe that our subject matter expertise and solutions-driven communications will support the cause that they have set out for.”

With a strong footprint in Asia including India, Singapore, the Philippines, Malaysia, and Indonesia, SPAG, who has recently joined FINN Partners, is well-versed in the region’s integrated communications landscape. It specializes in public relations, public affairs, and advocacy in healthcare as well as other sectors, making it a vertical-agnostic company. Together with its partner D Yellow Elephant, a digital and social media firm, SPAG offers a slew of communication-driven solutions including design and conceptualization, content development, website and SEO development, social media, and media engagement.