Spatial Access turns 8, unveils new logo and announces new plans

Spatial Access, first Indian Transnational in the Audit & Advisory space, has turned eight and on this occasion the company unveiled its new logo and along with the announcement of their future business and expansion plans, also introduced the new investor. Spatial Access looks at measuring and enhancing all kinds of marketing investments from media to production ,PR to events. The company was set up 8 years ago with a view to help advertiser's measure and enhance advertising ROI.

Their current approach has been to split the company into three units. Each unit is headed by a senior resource, who are recognized by the industry as a leader in their field. This ensures that clients have a "at hand team' who can truly add value to their business through insight & experience.

Meenakshi Menon (Madhvani), Founder & Chairperson, says, "The units are supported by two key people - Rabel Advani, our CFO and Prof Claudio Conti, our Technology partner. Rabel Advani has been responsible for our financial health and has ensured the company and its subsidiaries have built cash reserves to fuel our expansion plans. Prof Claudio Conti, is the man behind our proprietary tools and technology"

She says, "The next phase of the company will see us opening offices in Indonesia, Thailand and Philippines. We have a strategic investor, a former Investment Banker from Deutsch Bank, Mr. Pavan Sukhdev who has recently picked up a significant stake in the company."

The first Unit, SA1, focuses on Audits and Analytics and is headed by Nikhil Rangnekar. The second unit, SA2 is Media & Analytics, headed by Geetanjali Bhattacharjii, has the expertise on Marketing Services Audit & Advisory whereas the third unit, SA3 is Media & International and is headed by Harsha Joshi.

The company has been a successful pioneer in the Indian market and has consolidated its position over the last 4 years. "Now the time has come to take across to the APAC market and the service that has been recognized by the demanding Indian Marketer as an Idea whose time has come", said Menon. | By Aanchal Kohli [aanchal(at)adgully.com]