Spikes Asia 2011: DDB wins Network of the Year Mudra Group bags Agency of the Year ' Bronze

It was a double triumph for the DDB Group Asia Pacific region at Spikes Asia 2011 held in Singapore from 18 to 20 September 2011. Not only did it bag the award for the Network of the Year, its associate, the Mudra Group emerged as the only Indian agency to win a metal in the Agency of the Year category.

The Mudra Group also won two Silver metals and six Bronze metals in other categories. The Silvers were won in the Print Craft category for Stedfast ' Shredder Machine and Forum Against Child Sexual Abuse (FACSA). Mudra Group's Silent National Anthem for BIG Cinemas took three out of the six bronze awards in the Film, Media and Promo & Activation categories. The campaign titles Disappearing Discounts for RI Ayurveda Research Labs, Lass Natural Cosmetics, another famous campaign by the Group which has also bagged many awards this year took the remaining three Bronze metals in the Media, Direct and Design categories.

Commenting on this splendid performance, Bobby Pawar, Chief Creative Officer, Mudra Group, said, "Our performance at Spikes Asia was a continuation of our showing atCannes. We got the Agency of the Year - Bronze award. And we played a big role in DDB winning the Network of Year. It is a testament to the talent and the dedication of the team. This belongs to them."

Adding to this, Madhukar Kamath, Group CEO & Managing Director, Mudra Group, said, "It is indeed a great honour for the Mudra Group to be the only Indian agency to be awarded a metal in the Agency of the Year category and adding to DDB's tally for the Network of the Year, a fitting recognition of our creative talent".