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Spikes Asia 2016 gets record 5,132 entries; Innovation shortlist released

Spikes Asia, the three-day Festival of Creativity in the Asia Pacific region, has today announced a record-breaking 5,132 entries from 23 countries. Entries into Healthcare have seen a significant 72 per cent increase, with Design (40 per cent) and Direct (34 per cent) also experiencing an upturn.

“Creativity in Asia Pacific continues to excel globally with three of the top 10 most awarded countries at this year’s Cannes Lions coming from the region. The growth in entries is reflective of the fantastic work coming from this creative community and Spikes Asia is a platform for this work to be celebrated,” said Terry Savage, Chairman of Lions Festivals. “This increase demonstrates just how important the region is becoming in the global creative communications sphere,” he added.

Prior to the Festival, which takes place from September 21-23 at Suntec, Singapore, 98 industry experts will convene to judge the work and award the most creative with the Spikes accolade across 20 categories.

With live judging at the Festival on Wednesday, September 21, the Innovation jury has confirmed their shortlist of 10 from the 56 entries received. Attendees of the Festival can experience the judging, led by Fred Raillard, Creative CEO, Fred & Farid, China, while hearing the entrants explain the rationale behind the concepts competing for the Innovation Spikes. All of the shortlisted work will be available for attendees to view on the Innocean interactive kiosks.

The winners will be announced onstage on Friday, September 23 at the MasterCard Theatre, Marina Bay Sands. Additional awards presented on the night include the Spikes Asia Agency of the Year, Independent Agency of the Year, Media Agency of the Year, Network of the Year, Spikes Palm Award and the Grand Prix for Good. The Spikes Asia Advertiser of the Year Award will be presented to Mars, Incorporated before the official After Party brings the Festival to a close at The Clifford Pier.

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