SPIKES ASIA announces new Festival Director

Haymarket Media and Lions Festivals are delighted to announce the appointment of Andrea Hayes, currently Group Events Director, Haymarket Media Asia, to the position of Festival Director of Spikes Asia, Digital Asia Festival and Festival of Asian Marketing Effectiveness.

Andrea, who was appointed Acting Festival Director for Spikes 2013 following Myriam Coupard’s leave of absence due to health reasons, will take on the role effective immediately to develop and grow the Haymarket Media and Lions Festivals joint venture businesses.

Spikes Asia 2013 saw 4,832 entries from 20 countries compete across 16 different awards categories; close to 1,800 delegates from 30 countries - 12% of which were marketers and media executives; a fantastic content programme of seminars and forums; the launch of the Young Media Academy, the Young Account Executive Academy, Masterclasses, TechTalk and the Production Zone.

"Andrea has played a major contributing factor in growing Haymarket Media's events business in Asia and I have no hesitation in saying that under her leadership our joint venture Festivals business will embark on a new period of growth," says Tim Waldron, Managing Director of Haymarket Media.

Philip Thomas, CEO of Lions Festivals says, “I would like to take this opportunity to thank Myriam for all her hard work and dedication over the last four years. She has been instrumental in driving Spikes Asia since the launch of the Lions Festivals and Haymarket Media joint venture, as well as inaugurating DAF and FAME. We wish her a speedy recovery and look forward to welcoming her back to London.”

Myriam will soon be returning to London to take up a position at Lions Festivals.