Spikes Asia: Prasoon Joshi named Jury President for Music category
Spikes Asia has announced the Jury Presidents to head the 14 juries at this year’s Festival. With two new awards and an overhaul of many of the existing categories, the competition now more closely reflects the changing nature of the industry.
“The Asia Pacific region has a unique spirit and continues to challenge traditional creative and story-telling processes. The Jury Presidents for this year’s Spikes Asia are experts and leaders in this area and they are fantastic representatives to guide and award the most outstanding creative work from the past year,” commented Terry Savage, Chairman, Spikes Asia.
Music Jury President
Prasoon Joshi, Chairman, Asia Pacific, CEO & Chief Creative Officer, India, McCann Worldgroup, APAC/India
With an expansive repertoire of accolades and honours, Joshi is credited with bringing together the cultural nuances of Indian culture with large scale, globally recognised advertising.
“Asia is the most exciting place to be in the world in today’s times. On the one hand, it is dealing with a set of sophisticated consumers exposed to a complex technological media landscape and on the other hand, there is a set of consumers who are for first time stepping into the world of full blown consumerism. As far as judging is concerned, it’s an exciting new category and an integral part of today’s media mix. In terms of work – the approach, sensibilities and expression variations will be exciting to see,” Joshi said.
Film, Print, Print and Poster Craft and Integrated Jury President
Tony Granger, Global Chief Creative Officer, Y&R, Global
As Global Chief Creative Officer at Y&R, Granger has been an advocate for developing a creative community across the company and shaping some of the top creative agencies. This strategy has proved a success with some of the world’s most sought after clients winning awards with Y&R agencies across the network.
“It is a special honour to serve as the President of the Film, Print and Print and Poster Craft jury at Spikes. Sitting on a jury is exciting, exhausting but always exhilarating. I am particularly looking forward to being immersed in work for the region, where I see creativity percolating everywhere. I think there will be many wonders to behold,” said Granger.
Entertainment Jury President
Silvia Goh, Chief Content Officer, Publicis Media, Greater China
With a career focused on defining the most effective ways that branded content can be integrated into culture, Goh has helped shape the entertainment industry across the region, through her work with MTV Asia and Starcom MediaVest Group’s LiquidThread, among others.
“Strong brand story telling fuels human desires, transforms consumers relationship and drives business results. Subject to the different categories, a winning piece of content should be able to lift brand health metrics, to engage and resonate with the audience and consumer at the least. Asia Pacific has been on the winning streak on creativity and innovation, not far from our counterparts in the West. With such dynamism and explosive speed, I am hoping to see more entries from especially China!” Goh remarked.
Creative Effectiveness Jury President
James Hurman, Founder, Previously Unavailable, New Zealand
Recognised as one of the foremost global strategic planners, Hurman’s determination to build insightful and creative products that can make a measurable difference on business has earned him over 50 effectiveness awards on a national and international scale.
“Things are changing so fast. Nowhere more so than in Asia Pacific. Which means that each year we learn more from fascinating new examples, about how creativity drives effectiveness. I’m looking forward to adding to that canon as Jury President this year,” said Hurman.
Design Jury President
Yang Yeo, Executive Creative Director, Wieden+Kennedy, China
Famed for his creative talent across a wide range of disciplines, Yeo’s work has been celebrated worldwide and has been influential in bringing recognition to the Chinese advertising industry.
“Design is getting more exciting as both consumers and clients are putting more emphasis on brand experience over broadcast advertising. I look forward to judging and learning from these new and more immediate solutions,” said Yeo.
Digital & Mobile Jury President
Kentaro Kimura, Co-Chief Executive Officer, Executive Creative Director, Hakuhodo Kettle, Japan
On a mission to break down boundaries within the realms of communication, Kimura and his team combine all elements to develop strategies and innovative ideas that improve the lives of consumers and bring added value to their customers.
“Our society and clients are facing big challenges across all Asian countries. I believe difficulty gives birth to a great idea. And grand solutions are always generated from deep human insights. Our digital creativity has the potential of upgrading life's culture, so that it is more human centered. I am looking forward to seeing amazing ideas that awaken the human potential,” said Kimura.
Direct and Promo & Activation Jury President
Ted Lim, Chief Creative Officer, Dentsu Asia Pacific
Spanning over two decades, Lim’s extensive track record of driving business while keeping creativity at the heart of work that engages and moves people has seen him lead numerous high-profile campaigns.
“Much of the more innovative work in recent years has been in Direct and Promo & Activation. Honda ‘The Sound Of Senna’, British Airways ‘The Magic Of Flying’, to name a few. I hope we will see more surprising and engaging work that’s useful and relevant. Work that will reset the bar for creativity and innovation in this category. And not just the stuff that has already won in Cannes,” Lim remarked.
Film Craft Jury President
Michael Ritchie, Managing Director, Executive Producer, Revolver/Will O’Rourke, Australia
Working with some of the biggest names in the world of film, Ritchie is known for his commitment to produce original, innovative and unforgettable work across all genres and media.
“For me, craft is something that can make a good idea great and a great idea, exceptional. With an ever smarter and more discerning audience the requirement to craft work at the highest level has never been more important. I am incredibly honoured to be asked to Chair Film Craft at Spikes Asia,” said Ritchie.
Healthcare Jury President
Scott Smith, Creative Director, DDB Remedy, Australia
As a member of DDB Group Australia for almost two decades, Smith has diversified across disciplines, while remaining focused on using the power of data to gain genuine human insight and use this to drive change.
“I’m really looking forward to viewing some world-class creative during what is a very exciting time for the region, and the segment. The work that inspires me is brave, relevant, and makes a genuine human connection – and nowhere is there greater opportunity for this to happen than in Healthcare,” Smith noted.
Innovation Jury President
Fred Raillard, CEO & Co-founder, Fred & Farid, China
Having worked with some of the world’s largest brands, breaking boundaries across continents and winning more than 400 international awards, Raillard’s constant commitment to innovation has seen him invest in up-and-coming start-ups through the Fred & Farid Digital Investment Fund.
“We’re focused on innovation that transcends advertising, and making ideas that truly disrupt the status quo,” Raillard said.
Media Jury President
Cheuk Chiang, Chief Executive Officer, Omnicom Media Group, Asia Pacific
A highly strategic and creative thinker, Chiang, through his continued drive to innovate, has helped develop the Omnicom Media Group to become a highly awarded global media and communications network in the Asia Pacific region.
“Great creativity is ideas and innovation that truly transforms businesses. These ideas are formed from the alchemy of art and science. The use of data and technology used to help find insights and provocations that form the basis of great ideas that connect and resonate. I’ll be looking for that extra 10 per cent that makes the difference between a good campaign and a great campaign,” commented Chiang.
Outdoor and Radio Jury President
Ali Shabaz, Chief Creative Officer, Grey Group, South East Asia
A multi-award winning creative, Shabaz’s strategic creative direction has led Grey Group Singapore to multiple honours as the best performing agency in Singapore.
“After years of following the West, Asian creativity is only just starting to find its voice rooted in its own culture. With the explosion of tech in Asia, Outdoor is a now a giant canvas for creative minds to paint the impossible. But I’m hoping to see strong ideas at the heart of the execution. With Radio, the challenge will be to find work that’s less hard-sell and more entertainment. Because that’s what we all love about radio,” Shabaz said.
PR Jury President
Cassandra Cheong, Managing Director, The Hoffman Agency, Asia Pacific
Bringing more than 25 years of communication experience, Cheong’s wide breadth of experience ranges from telecoms and global technology companies to the government sector.
“Creativity is more than just being original and able to grab and retain attention. Creativity is at its best when it solves a problem and achieves its business goal,” Cheong remarked.