Spirit W | Challenge is to produce the work which breaks the clutter: Rickshaw's Bidisha Roy Chowdhury

After a break, "Spirit W' is back with one more young and aspiring lady in the field of advertising. Bidisha Roy Chowdhury has been in the industry since 6 years. She started her career with Draft FCB Ulka then moved on to work with Interface Communications and Contract Advertising before switching to design.

Adgully caught up with Bidisha Roy Chowdhury who is currently working as a Sr designer with Rickshaw Design & communication to know more about her experience in the advertising space. Apart from her work, 'designing', she loves to travel and want to step on every inch of this planet if possible and also loves music.

After a long convoy of people who stepped into advertising "By Chance', Bidisha chose advertising as her career because of two valid reasons. She said, "I find advertising tremendously powerful as a medium of communication. The fact, that one is able to touch a million hearts with a single piece of communication and the sheer fun of being in a strategic creative process, made me take it up as a profession."

Also she believes that Advertising is quite a demanding profession. With such brilliant work that keeps happening, what is challenging is producing work which breaks the clutter. Also, while the piece of communication solves the problem, efforts need to be taken that creativity is not diminished in the process.

When asked about her key strengths, she said, "My key strength would be my ability to come up with a piece of art which holds the right communication."

Sharing some of her works that she is really proud of, Chowdhury happily said, "The work that made me quite happy were the installations that we did for High Street Phoenix on "No Tobacco Day'. We used thousands of cigarettes to make a life size car and a larger than life stiletto."

Explaining that initiative, she told us that the thought behind that step was that one can afford his dream car or designer label by saving the money that is otherwise spent on cigarettes. It was nice to see how the installations appealed to the common man. It was quite a high to see that the work brought a smile to their faces, people interacted with the sculptures, getting themselves clicked against the cigarette car and shoe.

Answering very smartly to the most asked question, Do you feel women have an edge over men in the media space, she said, "Don't think there is any scope for gender bias in media and advertising. Everyone is expected to perform the best of their abilities in the given situation."

She believes being systematic and organized is a relative concept which is what people in media organizations should understand. They should also realize the fact that what is organized for a banker may be too structured for an advertising professional. Further explaining her point she says, "Yes the chaos may at times get maddening but at the end of the day we love it!"

Conclusively she said, "Five years down the line I hope to see myself atop the Himalayas (pardon my love for travelling) with my laptop doing some interesting design work; work that does not confine itself within the structured norms. It would be a part of life which integrates passion, creativity and technology. The work philosophy at Rickshaw Design and communication is just that. It's about enjoying the creative process, innovating and producing work that will make a difference."

Such thoughts from a young creative mind is profound and it shows her passion and love for her work. Bidisha would surely go a long way and we at Adgully wish her success. | By Aanchal Kohli [aanchal(at)adgully.com]

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