Spirit W | The scope of creativity in this industry is immense: NGC & Fox international's Debarpita Banerjee

We are back with our section with Debarpita Banerjee, who currently works as Vice President- Marketing at National Geographic and Fox international channels. With over 14 years of experience in the fields of advertising, prior to moving over to the client side and donning the marketers hat. In her advertising days Debarpita, was Vice President & Client Services Director at JWT , then as Associate Account Director at Leo Burnett at the Delhi branch ,and as an Account executive at R.K.Swamy/BBDO, Kolkata & New Delhi. She started her career as Management Trainee at Genesis advertising, Kolkata.

Adgully caught with Debarpita Banerjee to know more about her experience in the advertising as well as in marketing fields.

The two things about this stream that made her pick up this as her profession were Dynamism and creativity. She says, "The television industry is very dynamic. Technology is taking a toll almost every year. Viewer trends are throwing up new challenges when it comes to programming and marketing constantly."

She also believes that the scope of creativity in this industry is immense. Infotainment genre is only growing as the viewers are beginning to spend more and more time beyond movies and fiction.

Since she has sat on both sides of the fence whether its advertising or marketing and communications so getting used to a whole different lingo & processes and understanding what works and what doesn't itself was an initial challenge for her whereas the other challenge is that since this industry is ever evolving and the viewer has a plethora of choices.

Banerjee is inspired by women leaders like Indira Gandhi, Indra Nooyi and Oprah Winfrey.

When asked whether women have an edge over men in the media space, she happily said, "No. I think almost every field has equal opportunities for both men and women."

According to her media industry does not lack anything organizationally. She says, "Though i think there is plenty of scope for exploratory research in the television and entertainment industry. We do not do enough qualitative work to understand the viewer."

When asked, where she sees herself five years from now , Banerjee conclusively said, "Being a significant part of stellar channels, that presents stellar shows that leave more than a ripple, and having fun all the way."