Spirit W | Work ethics more important: Digitas India's Kanika Mathur
Mathur began her career in Marketing with McCann Erickson and eventually co-founded Solutions, a marketing service company. "The entrepreneurial streak in me pushed me to venture out on my own and I co-founded Solutions, a marketing service company in 1995. This company later on became a part of the Publicis Group in 2005 and in 2008 we got aligned to Digitas, one of the largest integrated brand agency networks in the world. Today Digitas in India has a team of 100+ digital marketing professionals making us a big player in the industry," she stated.
Talking about some of the work she has been proud of, Mathur said that she has always wanted to do something that made her feel proud every single day. "Whether it be a successful pitch presentation, a big creative idea breakthrough or even the fact that we have such a great team of people who are always ready to go that extra mile to produce some brilliant work. My proudest achievement is the company that I co-founded and how it has shaped to become one of the leading digital agencies in the country," she explained.
Drawing inspiration from Indira Nooyi, CEO of Pepsico, Mathur believes she is one of the few women who have shown that it is possible for an Indian, and a woman, at that; to lead one of the largest companies in the world to great heights.
When asked if the industry is lacking in certain aspects organizationally, Mathur responded, "This industry is changing everyday, thus it becomes imperative for organizations to invest in the right amount of training & knowledge transfer to keep up with the changing times."
Mathur strongly feels "At the end of the day, regardless of gender, it's all about having a good work ethic along with a clear vision of what you want to achieve."
Today in the world, where differentiation on gender is increasingly disappearing, it is exceptionally gratifying to know about strong women like Mathur who continue to make an imprint and achieve their desired goals, no matter what befalls in their paths. | By Janees Antoo [janees(at)adgully.com]