SPN India launches its ‘Better Save Your Seat Man’ campaign
The Sports Cluster of Sony Pictures Network India (SPN) launches its ‘Better Save Your Seat Man’ campaign for the India tour of West Indies where the latter will host India for five ODIs and a standalone T20 to be played across three venues in the Caribbean.
The concept behind the ‘Better Save Your Seat Man’ campaign is to highlight how cricket is relished and played in West Indies. To the true cricket lovers, this series comes as a welcome respite from all the cricketing aggression that they have witnessed in the past few months. The background of the communication has been focused on the good-spirited brand of power cricket that the West Indian camp display which resonates the colorful, lively and merry life they lead. It showcases a perfect blend of sport and entertainment.
The India tour of West Indies will also mark the return of the network’s celebrated live wraparound analytic show Extraaa Innings hosted by Harsha Bhogle and will feature expert insights from an impressive line-up of panelists like Zaheer Khan, Ajay Jadeja, Murali Kartik, Darren Ganga and Jeff Dujon. Extraaa Innings showcase, pre, mid and post-match analyses of the series and will be produced out of the picturesque locales of the match venues in Trinidad & Tobago, Antigua and Jamaica.
Commenting on the Campaign, Mr. Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Networks India said that,“The ’Better Save Your Seat Man’ campaign has been crafted to echo the ethos of cricket against the backdrop of the Caribbean region. This series is the commencement of premier cricketing action in the second half of the year. Our viewers will also get a to see our flagship live wraparound show Extraaa Innings that will host some of the finest names in cricket like Zaheer Khan, Ajay Jadeja, Murali Kartik, Darren Ganga and Jeff Dujon who will deliver their analyses and predictions on the show along with serving as commentators for the series. Sony Pictures Networks India (SPN) is glad to provide the Indian cricket fans with the finest of cricket in 2017.”
The campaign comprises of two 45 second films that urges fans to save their seats for the cricket spectacular as India tour the West Indies
Film 1- Home: A young fan is seen setting the hammock creating the Caribbean environment at home to watch West Indies play India. As he moves to switch on the TV, his dad skillfully takes his son’s seat on the hammock and playfully asks him to sit on a table nearby.
Film 2- Beach: A young couple are seen packing beach essentials like sun-screen and sun glasses wearing floral print beach clothing. The wife is seen rushing her husband to get ready as they would not get a place to sit. As the couple arrive at their friend’s place, they see that all the seats in front of the TV are taken by others and everyone is enjoying the Caribbean set up with kids playing in an inflatable pool signifying the carefree Caribbean atmosphere. A guest offers the wife a hand table to sit on and she looks on at her husband, disgruntled that they do not have the best seats in the house.
Agency - JWT, Mumbai
ECD - Tanurupa Pal
Sr. Creative Director - Ashish Pathak
Copy Writer - Sourav Pattnaik
Art Director - Pooja More
Account Director - Saptarshi Banik
Account Manager - Soumya Chattopadhyay
Production House - QED
Director - Nikhil Chalam
Watch the series Live and Exclusive on Sony SIX & Sony SIX HD in English and Ten 1 HD & Ten 3 in Hindi from 23rd June to 9th July 5:45pm onwards