SPNI and TV18 publish latest MRPs under new tariff regime
Sony Pictures Networks India (SPNI) and TV18 have published their respective reference interconnect offer (RIO) documents listing MRP of channels and bouquet rates.
Sony Pictures Networks Distribution (SPND) has declared the MRP of its 17 SD and 14 HD channels in addition to TV Today Network’s three channels. While most channels are pay Sony Wah will remain FTA in the new regime as well. With the pricing cap set to Rs 19 under the new tariff regime, Sony’s MRP for SD channels is in the range of Rs 3.15 to Rs 15.12. The SD channels in the SPNI bouquet have been priced at Rs 91.75 and offer penetration, LCN, and volume based incentives. Sony Rox HD is the only channel priced at Rs 20. The HD bouquet is priced at Rs 276.67.
IndiaCast has listed the MRP of 55 channels of TV18 and Viacom18. Under the new regime Viacom18’s Rishtey and TV18’s News18 India, News18 Kerala, News18 Tamil Nadu, and News18 Assam/North East have become pay. The MRP of TV Today Network’s Aaj Tak, India Today TV, and Tez are Rs 3.15, Rs 1.35, and Rs 0.9. The bouquet wholesale rate for TV Today channels is Rs 3.6.
IndiaCast distributed channels are priced in the range of Rs 0.5 to Rs 19. The entertainment channels have been priced above Rs 10 with Colors and Colors Kannada boasting of an MRP of Rs 19. CNBC TV18, CNN-News18, and CNBC Awaaz have been priced Rs 5, Rs 3 and Rs 2 respectively. Other news channels have been priced between Rs 0.5 to Rs 1.
The HD channel MRP is in the range of Rs 6 to Rs 19. IndiaCast has created an India base bouquet priced Rs 79 followed by multiple regional bouquets based Hindi, Maharastra, Odia, Gujarat, Tamil, Telugu, Kerala, and Karnataka for both SD and HD.