SPNI appoints Rachin Khanjio as Marketing Head of SET
Sony Pictures Network names Rachin Khanijo as the Marketing Head of Sony Entertainment Television (SET).
Khanijo has over 17 years of experience in marketing and communications. He has also worked with brands like Ogilvy & Mather, AXN, and Worldwide Media.
Khanijo has joined the Hindi GEC from Beginnen Media as Chief Marketing Officer (CMO). At Beginnen Media, he was responsible for Marketing, On-Air Promotions, Research, Corporate & Digital Communications, Public Relations & Distribution. Beginnen Media operates rural focussed Hindi GEC Azaad TV.
Prior to Beginnen Media, Khanijo worked with Eros Now as Vice President - Marketing. He was also part of the team that launched Colors. He also served as Head - Marketing of Hindi GEC &TV.