Sportskeeda appoints Anirudh Kumar as its Chief Strategy Officer

Sportskeeda, one of the world’s leading sports and gaming media platforms has announced the appointment of Anirudh Kumar as their Chief Strategy Officer (CSO). 

On the back of encouraging growth, Sportskeeda set up its 100%-owned subsidiary in the US in May 2022, registered as Sportskeeda Inc. and the brand has delivered a phenomenal 5x user growth with its monthly average users increasing from 15 million to over 80 million in the last 2 years. The company is looking at aggressive organic and inorganic growth levers to continue its exponential growth for the next 3-4 years and will raise additional capital to aid its growth plans. 

Anirudh has over 17 years of experience in Venture Capital, Private Equity, consulting and entrepreneurship. He is also a veteran in Corporate Strategy and has extensive experience leading fundraising, acquisitions, international expansion, marketing and business development globally. 

Prior to joining Sportskeeda, Anirudh was Managing Partner at Rainforest Venture Network. His credentials and experiences with organisations such as Matrix Partners, Snapdeal, Radix, and McKinsey & Company lend credibility to the value he will bring to Sportskeeda’s next phase of growth. Anirudh completed his MBA from the Indian School of Business, Hyderabad where he specialised in Analytical Finance and Strategy & Leadership. 

Welcoming the new CSO, Ajay Pratap Singh, COO, Sportskeeda, said, “The addition of Anirudh to our team is an important step forward. He will lead our inorganic growth strategy to boost the overall momentum of Sportskeeda. With his expertise in the industry, exceptional growth vision, and industry knowledge, he will be an asset to Sportskeeda as he will formulate ways for the company to reach new heights. I welcome him to the Sportskeeda family”

Talking about his appointment, Anirudh Kumar, CSO, Sportskeeda, said, “I am excited to take on this role and contribute to the growth of Sportskeeda. Currently, the brand is at a critical juncture in its expansion plans and is poised to position itself among the leading sports media brands globally. I look forward to helping Sportskeeda achieve its ambitious growth objectives, while creating highly engaging and fun experiences for sports fans worldwide”

At Sportskeeda, Anirudh will work closely with the rest of the leadership team to identify strategic investments that will help the brand grow inorganically in international markets. He will also spearhead the capital raising process to fuel the expansion of the brand across key global markets.