Spotify launches 'Only You' - a 'story'-esque shareable experience

There are more than 356 million users on Spotify who know that listening is everything. And with more than 70 million tracks and 2.6 million podcast titles to pick from, there’s always something new to discover, share, and enjoy—but we know that nobody listens quite like you. So today, we are launching Only You, a global campaign complete with an in-app experience and personalized playlists that celebrates just that. 

While you’ll have to wait a few more months for Wrapped and the songs and podcasts that soundtracked your 2021, Only You is all about celebrating how you listen. Fans can head to to enjoy a Wrapped-esque shareable experience made especially for them. 

Spotify users can access their 'Only You' experience from the app's home screen. When they tap on it, they are taken to a 'story'-esque shareable experience, which shows data about how the person listens to music.

Some of the facts that 'Only You' shares include the song year (when is the music from? This part of the experience shows how a user has musically travelled through different time periods), time of day (the content you listened to at certain times) and genres/topics (a combination of music and podcast genres).

Once you walk through the entire experience, you’ll receive new personalized playlists that are part of the Only You journey. You can find them even after the campaign is over in the Only You hub.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing