Spotify unlocks potential of Discover Weekly for Indian brands

Global music streaming giant, Spotify opens Discover Weekly playlist for sponsorship. 

What is Discover Weekly?

One of the flagship offerings on Spotify, Discover Weekly is a curated playlist that is delivered to Spotify’s 350 million+ listeners every Monday. It features 30 completely new tracks that listeners can ‘discover’ based on their listening preferences on the app. This exposes listeners to new kinds of music that they’ve never heard before but will definitely love. 

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Discover Weekly comes to India

One of Spotify’s most beloved offerings is open in India for brands to sponsor. Brands have the opportunity to be a part of a personalized end to end listening experience in a completely non intrusive way! 

Listeners love the Discover Weekly playlist 

By creating this weekly personalized experience, Spotify gives listeners an extra reason to be on the app on Mondays. Spotify listeners are 101% more likely to listen to their Discover Weekly on Mondays compared to the rest of the week. 

This time it's personalized

Users talk about their Discover Weekly in possessive pronouns — calling it “my Discover Weekly.” This really speaks to that connection they have with the playlist and that they view Discover Weekly as their own. It’s an experience they absolutely  trust. 

Discoverability creates positive associations for people by helping them learn, boost memory, improve mood and enjoy life, thus, creating a favourable branding environment.

Who listens to Discover Weekly?

36% of Discover Weekly listeners are within the 25 to 34 age range1.  81% of all Discover Weekly listeners enjoy trying new food 3, are 58% are more likely to keep up with the latest tech trends3, and 90% more likely to purchase new tech products.3 77% of them are willing to pay more for quality3. 

Align your brand to an audience that is tuned-in

Spotify’s Discover Weekly attracts an audience of savvy, early adopters who define the culture and are eager to embrace the next great innovation. Discover Weekly creates a great opportunity for brands to place their message in the center of music and popular culture, thereby integrating with this new-age audience.

The more personalized the listening experience is, the more fans engage - Discover Weekly users stream more than 2x as long as non-Discover Weekly users. 

The Discover Weekly sponsorship provides brands a trusted environment to deliver their message in the right context — reaching listeners when they’re engaging with a playlist they feel understands them and their interests. 

The package includes In-Playlist Media for brand messaging, premium logo placement, and 100% Display SOV along with the option to own 1st Ad Break as well as industry exclusivity.

Place your brand in a journey of discovery. 

Write to spotify-advertising-india@spotify.com to get in touch with their client support team.

 Sources:

1 - Spotify First Party Data, Global 2018

2 - Audience Theory & Spotify US 2018

3 - Spotify 1P Data, Simmons, GWI Insights, 2019