Spreading love in style, Leo Burnett's activity for Vodafone
As a brand, Vodafone’s purpose is to bring people closer by reducing their physical distances with the power to connect. Keeping this in mind, Leo Burnett’s events team conceptualised and executed an activity titled #closertogether in New Delhi, which united many hearts, spreading love in a very special way!
The agency reached out to random couples and sparked romance in their hearts by presenting them balloons and performing an unplugged version of Vodafone’s signature Song – “You and I”. When hearts came closer, Leo Burnett took the gesture a notch higher. A crew operating from a concealed location got the cue and deployed a remote controlled RC helicopter to shower red rose petals over the couples as a heartwarming surprise.
A camera was attached to the RC helicopter to capture the whole aerial experience. Ankit Grover, Brand Partner, Leo Burnett, said, “Vodafone wanted to reach out to people and touch their hearts with a pleasant gesture. So we crafted an engagement which we titled #closertogether – a heartwarming activity and highly relevant from the perspective of the brand. The activity elevated the brand as an entity that it not only brings people closer physically, but emotionally as well.”