Sprite finds place among top three soft drinks brands of Coca-Cola India
Sprite has joined ThumsUp and Kinley as one of Coca-Cola India’s top soft drinks brands. The carbonate brand’s sales surged by 41.7% to 1.3 billion liters in 2021, rebounding from a dip in 2020 due to the COVID-19 outbreak. With most of the pandemic restrictions lifted by June this year, the brand’s sales have taken off and are set to cross 1.5 billion liters in 2022. With this estimated increase in sales, Sprite will contribute 23.4% of Coca-Cola India’s overall soft drinks volumes in 2022, says GlobalData, a leading data and analytics company.
Bobby Verghese, Consumer Analyst at GlobalData comments: “The key success factor for Sprite is its lime-lemon flavor, which is a crowd favorite in India, where ‘nimbu pani’ (lemonade) is a traditional summertime drink. Sprite has also gained a lead over rival PepsiCo India’s lemon-lime carbonates brands, 7 Up and Mountain Dew. The sales of 7 Up are expected to reach an estimated 520 million liters, and Mountain Dew is set to cross the one-billion liters mark in 2022*.
“Coca-Cola India achieved this feat by rolling out Sprite in smaller packaging sizes. The mass-market pricing appeal of these small packs boosted the consumption frequency of the carbonates brand. For instance, a 250ml bottle of Sprite that retails at INR20 ($0.24) and a 300ml can at INR40 ($0.49) is perceived to be more affordable to the price-sensitive masses. Moreover, the small serve portions meet the consumers’ needs for on-the-go consumption and calorie control.”
Swati Polavaram, Consumer Analyst at GlobalData, notes: “Sprite has always relied on brand campaigning tactics that engage consumers with a simple yet effective message that it is the go-to drink for the hot Indian weather. Cola-Cola India has expanded and penetrated more relevant sales channels, allowing Sprite to gain a dominant position with a 35% share in India’s non-cola sparkling soft drinks segment, far ahead of its competitors*. The Indian non-cola sparkling segment is expected to grow by 29% in 2022 year-on-year, driven majorly by Sprite’s performance in Q3 2022*.”