Spykar Lifestyle leverages influencers for its latest campaign #DenimSideUp
Spykar Lifestyle, India’s leading jeans wear brand launched its digital campaign #DenimSideUp using influencers for making an impact on the youth. Denim side up is an attitude - a way of life where you highlight your most authentic, original self, unafraid. Denim Side Up campaign targeted the people who are passionate and who speak their hear out. The best way to propagate this was to extend it on the digital platform with a campaign where we collaborated with the social media influencers from various walks of life were talking about Their passion, The idea is about speaking your heart out.. being your original self...being authentic...being at your best.
The campaign had helped in setting the parameter for our target audience to be and for the youth to connect to the brand more. The challenge was to have the influencers sharing their denim side up story and creating a buzz amongst their followers. The campaign witnessed a positive response and took over social media, encouraging the youth icons of India to share their denim side up story and challenge their followers to do the same.
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The campaign is driven with hashtags #DenimSideUp #SpykarAW18#YoungAndRestless #DenimSquad #Spykar.
“Spykar embodies the ideology of being passionate and speak your heart out, who follow their heart and trail their passions to accomplish their dreams in the most inspiring way. With the #DenimSideUp campaign, we are in conversation with today’s millennial with their stories making them stand out from the crowd. #DenimSideUp builds a sense of optimism, fun & togetherness”, says Sanjay Vakharia, CEO of Spykar Lifestyle.
Spykar is known to create such engaging activities which resonate well with its young audience.
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