SPYKAR picks Scarecrow for it's creative duties!
After a systematic multi-agency pitch process, the Mumbai office of Scarecrow Communications has been awarded the creative duties for SPYKAR - the cult jeanswear brand of India.
Recently, Spykar was voted as one of the MOST EXCITING BRANDS OF INDIA by Brand Equity (The Economic Times).
We partnered with Scarecrow because we found the same passion running in their bloodstreams as in ours. We found the team to be very cued in with the needs and aspirations of the youth of the country and were very sincere in their approach.”
Manish Bhatt, Founder Director, Scarecrow, added, “Spykar is a truly cult brand among the Indian youth. It can be called the MTV of apparel or the Harley of fashion world. Spykar being a youth heartthrob, it is not only aspirational for a young agency like Scarecrow, but also aspirational for the relatively younger talent at Scarecrow, to work on. After meeting Sanjay and his able team who intuitively understand the pulse of the Indian youth, I am pretty sure that, together we will be able to take this only Indian youth brand to even greater heights and also make the brand stay ever-relevant to the youth.”